Association of Millwork Distributors AMD is proud of having some of the industry’s most respected professionals comprise our Executive Committee and Board of Directors. They are dedicated to strengthening the Millwork Industry and providing important resources for our members.
AMD provides excellent avenues for you to share ideas and valuable expertise with your fellow members in the Millwork Industry. You can get involved, stay current, and create lasting relationships by participating in all the opportunities available to you. Take advantage of your access to powerful educational opportunities. As a member, you have your fingertips on valuable knowledge about current topics, trends, industry standards & codes, and business fundamentals to help you develop and implement meaningful, need-based skills.
Externally, AMD is known and promoted as a leader in the Millwork Industry. Internally, AMD positions distributors, manufacturers, and manufacturer representatives as the Association’s focal point. As a member, we encourage you to take full advantage of these benefits to help improve and promote your business. Our purpose is to serve you as a member. An important part of that service is to work on your behalf in Washington, D.C. AMD leverages its affiliation with the National Association of Wholesale-Distributors (NAW) and the U.S. Chamber of Commerce to promote our members’ position in the marketplace.

Association of Millwork Distributors
serving the window, door, and millwork industries



Principles of Professional Selling:
Achieving Your Potential

Approximately 80 hours of instruction can be completed over 12 months. Certification is based upon passing two tests.

This sales course focuses on the bottom line. It provides techniques for achieving higher sales more efficiently and consistently. Whether you are an established pro or a beginner, this course will help you advance your sales skills, improve your sales cycle efficiency, and assess your strengths and weaknesses. From better methods of prospecting, to making better presentations, to closing, this course lays out a strategy for enhancing existing skills and introduces new sales techniques. Self assessment tools, technology to enhance sales, and communication techniques are included. Most people learn better with audio and video, therefore this course is delivered with video and interactive exercises to engage you in the process. While this course provides sales techniques applicable to any sales professional, concrete examples from the Millwork industry are utilized in the samples and exercises to make it easier to apply the concepts.

Upon completion of this course, students will be able to…

    • Assess own strengths and weaknesses in regards to professionalism, sales techniques, skills, and knowledge.
    • Develop a plan for personal mastery and to improve areas of weakness.
    • Understand the various roles of the sales professional and how these are vital to building long-term customer relationships.
    • Understand the attributes of the sales professional and how values such as trust, ethics, reliability, and persistence are essential to sales.
    • Assess the types of tasks sales professionals perform everyday and rate own performance.
    • Create a variety of sales communications including written, verbal, and presentations using proven elements of communication.
    • Assess own ability and learn to apply the sales approaches presented including: solution selling, consultation selling, value added selling, selling products and features, cost based selling, and more.
    • Assess own ability and learn to apply standard sales techniques to include finding prospects, leading while listening, selling up, closing, scripted or program selling, building relationships, and much more.
    • Assess own ability and learn to make sales calls to include telephone techniques, defining the type of sales calls, planning the sales call, and writing call reports.
    • Assess own ability and learn to apply time management, organization, and team management skills.
    • Assess own ability and learn to apply sales technologies to include Internet tools, mapping tools, Contact Management Systems (CRMs), reporting systems, visualization tools, and presentation tools.

Members: $ 199.00 • Non-members: $ 249.00

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